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WEDNESDAY, SEPTEMBER 12, 2012 bar

SUPERBRAND SURFBOARDS F1RST SURF SHOP
SUPERBRAND™ SURFBOARDS NOW AVAILABLE AT F1RST

F1RST SURF SHOP Is proud to announce that we are the South Florida Authorized dealer for SUPERBrand surfboards. founded in 2008 by Dion Agius, Clay Marzo, and Ry Craike, is all about progression. By joining a team of young, innovative Surfboard designers—the SUPERbrand Shapers’ Collective—with a skate-influenced aesthetic and full-board graphics, SUPERbrand set new standards of excellence in the surfboard industry. Beginning with gaining a core following in the surf community with high quality and unique-looking boards, hype quickly grew.

SUPERbrand’s Shapers’ Collective is a team of shapers and designers collaborating to produce the most innovative surfboards with and for the most progressive surfers on the planet.

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SUNDAY, AUGUST 12, 2012 bar

F1RST TOCAYO TEE DESIGN
CHANNEL ISLANDS WAREHOUSES - AUGUST 06, 2012

F1RST recently took a trip out west to the Agenda Trade Show to conduct some business (read: not vacation). Channel Islands crew offered us ahall pass to come check out the warehouse and operations of CI and get a real behind the scenes look at the process from start to finish of Channel Islands Surfboards.

Needless to say, getting the opportunity to look behind the curtain and see how business gets done is quite the treat. Shout out to Tom Matteson for taking time out of his day to show us around. My bad on Kelly's Surfer Poll award trophy. I thought it was complimentary. I'll ship it back tomorrow.

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SUNDAY, JULY 28, 2012 bar

F1RST TOCAYO TEE DESIGN
LIMITED EDITION TOCAYO DESIGN / F1RST TEE NOW AVAILABLE.

F1RST SURF SHOP is psyched to have old friend and MIami native Juan Tocayo Marante to update one of our shops favorite tees "If it's knee high chop, we're your shop" with his own trademark illustration style. Tocayo "limited edition" of 50 tee shirts are in stock and available at F1RST Surf Shop in limited sizes and colorways. And when we mean "limited edition", we mean we are more than likely going to re-issue them in womens, kids, and infant and toddler sizes. Because let's be honest--why would you limit this kind of awesomeness?
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TUESDAY, JULY 17, 2012 bar

THE BROTHERS MARSHALL
INTRODUCING THE BROTHERS MARSHALL.

F1RST is psyched to have been chosen from a very elite crew of shops in the country to represent The Brothers Marshall. TBM keeps it crispy with some classic throwback eighties inspired prints. Expect to so a lot more from this brand in the seasons to come
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TUESDAY, JULY 10, 2012 bar

f1rst nfa house party
NFA HOUSE PARTY.

The original NFA crew is back!

Starting July 20, 2012 Come check out the original crew that started it all Tony Bird, DJ Tony G and Tommy Clark are all part of the F1RST Surf Shop family and F1RST is psyched to welcome the crew back to claim the throne. Join us on Friday, July 20, 2012 at Villa 221 for the inaugural NFA House party hosted by the original NFA crew and legendary DJ Tom Laroc, DJ Elle, and following week, a special 2 hour DJ set by the one and only Erick Sermon of EPMD.
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 F1RST SURF SHOP South Beach North Swell TS Debby
SOUTH BEACH SUMMER NORTH SWELL - JUNE 28, 2012 *UPDATED*

About time...

It has ben a hot minute since South Beach has truly awoken and given us the goods. Yea, we've had some swells here and there over the last 24 months, but nothing memorable or sizeable.

Thanks to TS Debby, who started out in the Gulf of Mexico, crossed over to the Atlantic and shot a direct North Swell right into our swell window, South Beach lit up for the day of June 28, 2012 for the entire day and served up some of the most ripable surf in recent years and offering up surf which ranged from the chest high to a few peaks hovering in the well-overhead range. A light onshore breeze provided the local crew with plenty of ramps and bowls to sink their fins into.

Special thanks to Lou Lozada and Annie Tworoger for documenting the swell event.

 

*UPDATED*
Special thanks to Robert Lyon for shooting pics of this swell as well. Check out more of his pics here at www.robertlyonphoto.com
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TUESDAY, JUNE 12, 2012 bar

 
F1RST SHOP PRESENTS: TAYLOR STEELE'S HERE & NOW. EAST COAST PREMIERE ON INTERNATIONAL SURFING DAY, JUNE 20, 2012 AT F1RST SURF SHOP.

F1RST Surf Shop is proud to host the East Coast Premiere of Taylor Steele's highly anticipated new release titled Here & Now on June 20, 2012 for International Surfing Day. This film was shot in one day. More than 25 filmmakers and surfers worked in unison to document the world of surfing in a single 24-hour period: May 2, 2012. From world champs like Kelly Slater and Stephanie Gilmore to free spirits like Dave Rastovich, Ozzy Wright and Alex Knost, this project brings together shapers, photographers, legends, beginners, third world, first world and surf world. Some scored big. Others couldn’t find a ripple. It’s all part of the surfing experience. From contests to camping, hanging at home or hitting the road, veteran surf filmmaker Taylor Steele pulls together an epic, international cast to prove the best place to be is here and now

Click here for more details .

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SUNDAY, JUNE 03, 2012 bar

RVCA F1RST
MORE NEW RVCA SOFTGOODS AVAILABLE AT F1RST.

F1RST SURF SHOP has some more new merchandise available and in-stock including some new tees, hats, and boardshorts from RVCA.

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TUESDAY, MAY 29, 2012 bar

FCS FINS F1RST
FCS FINS AVAILABLE NOW AVAILABLE AT F1RST.

F1RST SURF SHOP has just recieved a full shipment of all of the latest FCS® fin systems in various sizes, styles, and setups including Quads, Thristers, side-bites, Replacements and the all new H-3 Nexus.

The H-3 Nexus features TRICOIL technology, a dynamic flex pattern that effectively stores and releases energy as the surfer transitions from one turn into the next. This transition between turns is where most surfers struggle to maintain speed. At FCS we believe we’ve solved this problem by designing a fin with a highly efficient template, material stability, minimal drag characteristics, and above all, unparalleled flex properties. From the moment you ride the FCS H-3 NEXUS you’ll realise this fin has something special. The performance of the H-3 Nexus is seamless; yet quite deliberate in the way it feels.

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FRIDAY, MAY 25, 2012 bar

FUTURES FINS F1RST SURF SHOP LYCRA
MEMORIAL DAY WEEKEND STORE HOURS*

F1RST Surf Shop store hours for Memorial Day Weekend 2012:

FRIDAY: 10:00ish - 7:00ish
SATURDAY: 10:00ish - 2:00ish
SUNDAY: CLOSED*
MONDAY: CLOSED*


*Based on the development of Invest 94 and the potential for surf, F1RST Surf Shop may be open through holiday weekend. Whereas if there are waves, we may be open odd hours to maximize our wave count. Keep up on Facebook, Twitter and Instagram to see if we are actually working.

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FRIDAY, MAY 19, 2012 bar

FUTURES FINS F1RST SURF SHOP LYCRA
F1RST SURF SUPPLY LYCRA TOPS NOW AVAILABLE

Protect yourself from the elements with F1RST Surf Supply lycra's. Now available in long sleeve, short sleeves, mens and childrens sizes in navy, white and blacks.

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WEDNESDAY, MAY 16, 2012 bar

FUTURES FINS F1RST SURF SHOP
FUTURE FINS.

Come by the shop and pick up yourself a pair of Futures fins now in-stock in all the latest sizes, and setups. Thrusters, Quads and replacements.

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SATURDAY, MAY 12, 2012 bar

F1RST SURF SHOP
ESTEEECKERS. F1RST SURF SHOP STICKERS BACK IN STOCK

Cruise by the shop on the way to kill it (it's knee to waist high, btw..) and get your shredder right. Stickers back in stock at the shop.

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THURSDAY, MAY 10, 2012 bar

F1RST SURF SHOP BILLABONG
BILLABONG BOARDSHORTS NOW IN STOCK

F1RST Surf Shop is proud to be an authorized Billabong Dealer. Come check out the latest offerings from Billabong including new tanks, tees, hats walkshorts and boardies available in multiple colors, sizes and styles.

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TUESDAY, MAY 08, 2012 bar

BRIXTON LTD F1RST SURF SHOP
BRIXTON® NOW AVAILABLE AT F1RST SURF SHOP

Inspired by music, culture, and the people who surround them, Brixton® is the collaboration of three friends who wanted to convey their lifestyle through unique products. Created in 2004, the timeless and clean design of the Brixton collection is hard to duplicate and comes in a variety of styles that appeal to the individual in a modern yet traditional way. Each piece is constructed with the commitment to bringing the customer a high quality and limited product that they'll want to hold onto forever.

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THURSDAY, MAY 03, 2012 bar

F1RST SURF SHOP MIAMI SURF ARCHIVE PROJECT
MIAMI SURF ARCHIVE PROJECT CINCO DE MAYO SPRING SURF FLING PARTY

After the Cinco De Mayo Sale-O at F1RST Surf Shop, make sure to check out the Miami Surfrider Surf Archive Project Fundraiser

Surfrider Foundation Miami and the Miami Surf Archive Project are partnering up to bring you another exciting event of surf, music, and fun.

In celebration of Cinco de Mayo, we will be hosting the premier of Rumors: a Cinematographic journey into Mexico’s deepest surf scene. Also on the big screen we will be projecting rare, vintage surf footage from 1970s Miami Beach, courtesy of filmmaker Bruce Walker.

- F1RST

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TUESDAY, MAY 01, 2012 bar

CINCO DE MAYO SALE F1RST SURF SHOP
F1RST SURF SHOP CINCO DE MAYO SALE-O.

It's the Cinco De Mayo Sale-O at F1RST.

Come check us out this Saturday, May 5th and get your gear right and save some coin on all 2011 softgoods merchandise. Boardshorts, Tes, Hats, and Walkshorts. Select merchandise will be discounted and priced to move! Boarshorts for $24.00 Tees for $12.00! We're making room for some fresh new gear for Summer 2012.

Click the image above and get out the details:
- F1RST

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MONDAY, APRIL 30, 2012 bar

CHANNEL ISLANDS SPERM WHALE
INTRODUCING THE SPERM WHALE FROM CHANNEL ISLANDS SURFBOARDS

AVAILABLE JUNE 2012.

Channel Islands and Dane Reynolds introduce The Sperm Whale. Put Dane in a blue room with a block of foam, throw out the measuring tools, freehand the outline, eyeball your fin placement, and you have the ingredients for something completely different from CI. While the “Sperm Whale” is not for everyone, those with some wave knowledge and a penchant for challenge can find an entirely different groove.

Translation: This board is gonna be fun! F1RST will have a small (5'7") and a large (6'0") demo model available after June 1st 2012. This board should be really good on those knee to waist high SE summer days. Follow us on FB, Twitter and Instagram to find out when they arrive

- F1RST

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FRIDAY, APRIL 26, 2012 bar

SUNDEK BOARD SHORTS
FOLLOW THE SUN - SUNDEK®

In 1958, SUN-DEK® of San Francisco, California decided to increase its collection by introducing a small line of nylon shorts especially designed for surfing, thus creating SUNDEK® , one of the first brands dedicated to this sport.

Their innovative solutions like using velcro instead of zippers, and colorful tropical prints, soon made popular demand increase.

This board short, with its highly recognizable rainbow on back, has conquered generations of youngsters, making it one of the most widely distributed surfshorts on the global market. Once used primarily for sportswear, it has now become a beachwear classic.

- F1RST

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TUESDAY, APRIL 24, 2012 bar

F1RST CHANNEL ISLANDS SURFBOARDS
CHANNEL ISLANDS SURFBOARDS

F1RST SURF SHOP is proud to be your Authorized CI Dealer.

Come by the shop and check out the latest offerings from legendary shaper Al Merrick including the KS 12. Fine-tuned during the course of Kelly’s 2011 campaign, the Semi-Pro 12 comes from Kelly’s wider forward outline which incorporates a 12” nose. The main purpose of this design change was to allow for more volume which translates to easier paddling and wave catching while still accommodating a short rail for Kelly’s signature arcs.

Translation: This board is an excellent step-up board from your fish/hybrid board and when the waveaves begin to get in the head to overhead range, however, this board will not make you surf like Kelly.

Stay tuned to F1RSTSHOP.COM and we will keep you updated on the latest models hitting our shop over the next few months.

-F1RST

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FRIDAY, APRIL 20, 2012 bar

SUN BUM SUN CARE PRODUCTS F1RST SURF SHOP
TRUST THE BUM - SUN BUM® SUN CARE PRODUCTS

Sun Bum® sun care products are carefully formulated to protect those of us who live and love in the sun.

We’re just like you. We love to play in the sun. The bad news is, one in five of us will get skin cancer due to sun exposure. One in five. That’s more than all other cancers combined.The good news is, we can reduce the risk by 80% simply by regularly using approved sun care products.

So the next time you’re out in the sun, protect your lazy ass and grow old with us!

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THURSDAY, APRIL 19, 2012 bar

F1RST SURF SHOP INSTAGRAM @F1RSTSURFSHOP
FOLLOW F1RST ON INSTAGRAM AT @F1RSTSURFSHOP

Insta-craze!!!

If you ain't down with Instagram, you're sleepin'. Gettin the latest social media hype and follow us at @f1rstsurfshop.While you're at it, like us on Facebook and follow our tweets on Twitter! We'll keep ya updated on new merchandise, surf updates, travel, and day-to-day shop nonsense. We also have some excellent Insta-Twit-Face related events coming up in the near future. Don't sleep! Jump on the bandwagon now!

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WEDNESDAY, APRIL 18, 2012bar

F1RST SURF SHOP APPAREL
F1RST SURF SHOP APPAREL RESTOCKS.

Come by the shop this week and check out some fresh new gear from F1RST. New headwear and tee shirts in multiple flavors and sizes are readily available. And no, they aint free. This is a business. Act accordingly.

- F1RST.

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TUESDAY, APRIL 17, 2012 bar

F1RST SURF IRON AND RESIN
IRON & RESIN NOW AVAILABLE AT F1RST SURF SHOP.

Born in a small, Southern California, blue-collar beach town, graced with world class point breaks and seaside racetracks, where ghosts of a once towering oil industry still linger in the shadows. Iron & Resin is the brainchild of several friends who, after decades of collective experience building successful clothing brands, decided to turn back the clock and start anew. The result is a small, hand built collection of goods that draws heavily upon the founder’s own lifestyles and experiences.

Forged in California...
In a mass produced, disposable world, Iron & Resin is a product of “one-off” culture. Where men still build, by their own hands, the craft they ride, be it water or land. Our goods are carefully hand crafted and printed one at a time in California.

- F1RST.

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MONDAY, APRIL 16, 2012bar

F1RST SURF SHOP
F1RST SURF SHOP - SURFER OWNED AND OPERATED SINCE 2008.

In 2008, Christian De La Iglesia and Mark Gamez launched F1RST Surf Shop in the South of Fifth district of South Beach. With over 15 years of experience in the surf & skateboard industries, Mark and Christian decided that South Beach was in need of a true surf shop owned and operated by local surfers. The approach was simple – offer the local surf community a hub where they felt like they were part of the shop, the life and the lifestyle, and to be able to converse with a knowledgeable staff and the owners of the shop themselves.

"The most successful businesses are always the ones that have the owner behind the counter. They know their shop, they know their audience and they know their product," says Mark. "You get into this business for the labor of love, not for the money. You know you aren't retiring anytime soon. Surf shops are for the surfers, by the surfers.”

The original concept behind F1RST Surf Shop is simple. F1RST offers the core essentials for surfing: board shorts, wetsuits, Lycra, tees, hats, sunscreen, sunglasses, and, of course, your top tier surfboard and apparel brands such as Channel Islands Surfboards & Billabong. "We wanted to make sure that we gave the public exactly what they were looking for when going to the beach to surf or to relax at the beach," says Christian. "We wanted to strip the fat off of the surf shop and offer a lean shop with exactly what you need to get the job done."

In the summer of 2010, F1RST Surf Shop relocated to the Continuum Building, located at southern most point of South Beach, placing the shop directly across the street from world famous Nikki Beach (Penrod's for you old folks) and les than 50 footsteps from South Beach's world famous beach breaks. While South Beach is known more for its nightlife than it's quality surf, South Beach does offer an excellent surf break during the right conditions, and when the surf is on, it's on. South Beach provides a hollow, punchy, peaky and fast wave that will humble the best of surfers on a Winter North Swell.

Now nearing its fourth year of business, F1RST is proud to still offer surfers and patrons of the store exactly what they set out to provide the community with – the surfer's essentials. F1RST prides itself in having a shop where its merchandise does the talking and selling, no loud posters or logos (or annoying sales person) falling on top of you. F1RST only works with the best brands available. We wouldn't sell you merchandise that we wouldn't wear ourselves.

Christian and Mark would like to thank the local community of friends that have supported us through the best and worst of times. Without a true loyal & local community support, none of this would have been possible.

See you at the shop..

Mark Gamez & Christian De La Iglesia
Partners and Original Founders
F1RST SURF SHOP
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ARCHIVES
APRIL 2012
MARCH 2012
FEBRUARY 2012
JANUARY 2012
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SHOP BY BRAND
ANALOG
BILLABONG
BRIXTON
CAPTIN FIN CO.
CHANNEL ISLANDS/AL MERRICK
ERGO
FUTURE FINS
IRON & RESIN
MATIX
MATT KECHELE SURFBOARDS
NIXON WATCHES
PIDGIN ORANGE
RVCA
SEAVEES
STUSSY
SPY OPTIC
SUNDEK
SUN BUM
VERTRA SUN CARE
VON ZIPPER
WATERMANS APPLIED SCIENCE

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