About time...

It has ben a hot minute since South Beach has truly awoken and given us the goods. Yea, we've had some swells here and there over the last 24 months, but nothing memorable or sizeable.

Thanks to TS Debby, who started out in the Gulf of Mexico, crossed over to the Atlantic and shot a direct North Swell right into our swell window, South Beach lit up for the day of June 28, 2012 for the entire day and served up some of the most ripable surf in recent years and offering up surf which ranged from the chest high to a few peaks hovering in the well-overhead range. A light onshore breeze provided the local crew with plenty of ramps and bowls to sink their fins into.

Special thanks to Lou Lozada and Annie Tworoger for documenting the swell event.

*UPDATED*
Special thanks to Robert Lyon for shooting pics of this swell as well. Check out more of his pics here at www.robertlyonphoto.com
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F1RST Surf Shop is proud to host the East Coast Premiere of Taylor Steele's highly anticipated new release titled Here & Now on June 20, 2012 for International Surfing Day. This film was shot in one day. More than 25 filmmakers and surfers worked in unison to document the world of surfing in a single 24-hour period: May 2, 2012. From world champs like Kelly Slater and Stephanie Gilmore to free spirits like Dave Rastovich, Ozzy Wright and Alex Knost, this project brings together shapers, photographers, legends, beginners, third world, first world and surf world. Some scored big. Others couldn’t find a ripple. It’s all part of the surfing experience. From contests to camping, hanging at home or hitting the road, veteran surf filmmaker Taylor Steele pulls together an epic, international cast to prove the best place to be is here and now

Click here for more details .

F1RST SURF SHOP has some more new merchandise available and in-stock including some new tees, hats, and boardshorts from RVCA.

F1RST SURF SHOP has just recieved a full shipment of all of the latest FCS® fin systems in various sizes, styles, and setups including Quads, Thristers, side-bites, Replacements and the all new H-3 Nexus.

The H-3 Nexus features TRICOIL technology, a dynamic flex pattern that effectively stores and releases energy as the surfer transitions from one turn into the next. This transition between turns is where most surfers struggle to maintain speed. At FCS we believe we’ve solved this problem by designing a fin with a highly efficient template, material stability, minimal drag characteristics, and above all, unparalleled flex properties. From the moment you ride the FCS H-3 NEXUS you’ll realise this fin has something special. The performance of the H-3 Nexus is seamless; yet quite deliberate in the way it feels.

F1RST Surf Shop store hours for Memorial Day Weekend 2012:

FRIDAY: 10:00ish - 7:00ish
SATURDAY: 10:00ish - 2:00ish
SUNDAY: CLOSED*
MONDAY: CLOSED*

*Based on the development of Invest 94 and the potential for surf, F1RST Surf Shop may be open through holiday weekend. Whereas if there are waves, we may be open odd hours to maximize our wave count. Keep up on Facebook, Twitter and Instagram to see if we are actually working.

Protect yourself from the elements with F1RST Surf Supply lycra's. Now available in long sleeve, short sleeves, mens and childrens sizes in navy, white and blacks.

Come by the shop and pick up yourself a pair of Futures fins now in-stock in all the latest sizes, and setups. Thrusters, Quads and replacements.

Cruise by the shop on the way to kill it (it's knee to waist high, btw..) and get your shredder right. Stickers back in stock at the shop.

F1RST Surf Shop is proud to be an authorized Billabong Dealer. Come check out the latest offerings from Billabong including new tanks, tees, hats walkshorts and boardies available in multiple colors, sizes and styles.

Inspired by music, culture, and the people who surround them, Brixton® is the collaboration of three friends who wanted to convey their lifestyle through unique products. Created in 2004, the timeless and clean design of the Brixton collection is hard to duplicate and comes in a variety of styles that appeal to the individual in a modern yet traditional way. Each piece is constructed with the commitment to bringing the customer a high quality and limited product that they'll want to hold onto forever.

After the Cinco De Mayo Sale-O at F1RST Surf Shop, make sure to check out the Miami Surfrider Surf Archive Project Fundraiser

“Surfrider Foundation Miami and the Miami Surf Archive Project are partnering up to bring you another exciting event of surf, music, and fun.

In celebration of Cinco de Mayo, we will be hosting the premier of Rumors: a Cinematographic journey into Mexico’s deepest surf scene. Also on the big screen we will be projecting rare, vintage surf footage from 1970s Miami Beach, courtesy of filmmaker Bruce Walker.

- F1RST

It's the Cinco De Mayo Sale-O at F1RST.

Come check us out this Saturday, May 5th and get your gear right and save some coin on all 2011 softgoods merchandise. Boardshorts, Tes, Hats, and Walkshorts. Select merchandise will be discounted and priced to move! Boarshorts for $24.00 Tees for $12.00! We're making room for some fresh new gear for Summer 2012.

Click the image above and get out the details:
- F1RST

AVAILABLE JUNE 2012.

Channel Islands and Dane Reynolds introduce The Sperm Whale. Put Dane in a blue room with a block of foam, throw out the measuring tools, freehand the outline, eyeball your fin placement, and you have the ingredients for something completely different from CI. While the “Sperm Whale” is not for everyone, those with some wave knowledge and a penchant for challenge can find an entirely different groove.

Translation: This board is gonna be fun! F1RST will have a small (5'7") and a large (6'0") demo model available after June 1st 2012. This board should be really good on those knee to waist high SE summer days. Follow us on FB, Twitter and Instagram to find out when they arrive

- F1RST

In 1958, SUN-DEK® of San Francisco, California decided to increase its collection by introducing a small line of nylon shorts especially designed for surfing, thus creating SUNDEK® , one of the first brands dedicated to this sport.

Their innovative solutions like using velcro instead of zippers, and colorful tropical prints, soon made popular demand increase.

This board short, with its highly recognizable rainbow on back, has conquered generations of youngsters, making it one of the most widely distributed surfshorts on the global market. Once used primarily for sportswear, it has now become a beachwear classic.

- F1RST